PERMIAS Nasional, also known as the Indonesian Students Association
in the United States, is a non-profit organization that exists to look after, empower, and unify all Indonesians studying in the United States. As the Head of Design in the Publications & Promotions team, I redesigned their visual identity to recapture the spirit and values of the new generation
Before I designed the logo, I was aware that Indonesia is a country that is rich with symbolism. I knew that a simple logo will not represent our country faithfully. The identity that I have created is laden with many deep philosophical meanings that are rooted in Indonesia's culture. Slide the gallery below to know the meanings behind its identity.