With Asad Pervaiz's art direction, we wanted to create a different logo for this project—something new yet maintaining the same elements of the original Smorgasburg logo. The final result is a dismantled version of the Smorgasburg logo. We kept the playful illustrations and added a new logotype. With this new logo, people were able to easily recognize the iconic food market and at the same time curious about new changes they made for Smorg To Go.