For too long, hormones have been blamed for everything that feels bad in menopause. Versalie helps women see menopause for what it can be: a chance to care for yourself through change, starting with getting to know your hormones better.

Visually, we're breaking away from the demure, muted tones that are typically used in this space, with a bold palette that's sophisticated and vibrant, and art direction aspires to capture the idea of our audience tapping into their body's power—to better reflect who our audience really is.