Elaborate is a B2B2C business that makes lab results easy for patients to understand. Inspired by the concept of layering, we wanted to bring the tactile into the digital. In this conceptual exploration, we've added new dimensions to the healthcare space with a uniquely ownable illustration system and shapes and colors that harken back to the physical tools involved in lab tests. 
Elaborate
2022

ROLES
Illustration System
Iconography
Art Direction
Image Treatment
Swag
CREATIVE TEAM
Jess Williams
Angela Goleme
Yejee Pae
Kris Haro
Nayoung Heo
COPYWRITER
Amary Wiggin
AGENCY
Communal Creative
Papercut System -  Complex system 2.png
Papercut System - UI system.png
Papercut System - Phone UI.png
App 3.gif
Elaborate_R1_Image Treatment.png
Elaborate_R1_Social.png
Story.gif
phamplet.png
Elaborate_Brain Illustration.png
Elaborate_Enamel Pin.png
OOH.jpg

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